Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:

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Quick search marketing news
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Google Search will redirect its country-level TLDs to Google.com.
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We’ve found that AI Overviews reduce clicks by 34.5%.
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Google Analytics is rolling out major updates: enhanced data completeness, updated data presentation, and proactive issue detection.
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Best of the week
How I Built a Brand Awareness Dashboard in Looker Studio: Louise created a live, auto-updating dashboard of Ahrefs' organic brand performance. Here's how you can replicate this for your own brand.
What Is llms.txt, and Should You Care About It?: Developers and marketers are being told to add special files to their sites to help LLMs "understand" their content. But does it do anything? The answer is: no.
The Long-Form Content Illusion: Why Longer Content Isn’t Better: Stop chasing word count and start chasing usefulness.
No, I Will Not A/B Test That: Unless you’re running a *huge* site, A/B testing is a waste of time.
The Unintended Consequences of Making SEO “For Everyone”: Yoast made SEO easier. But perhaps too easy. They ended up encouraging people to make articles that hit the right technical notes, but didn’t always add real value. For example, they perpetuated the myth that “Articles should be at least 300 words, because Google wants that.” (Google never said that.)
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Latest on the Ahrefs podcast
This week’s podcast guest is Joe Glover, the creator of The Marketing Meetup. Here’s what we covered:
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Why calling something a “community” doesn’t make it one
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How Joe is creating a sense of belonging, and why it matters so much
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"10 Magic Moments” that will make your event unforgettable
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Why storytelling is the glue that holds communities together
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And why "exchange of value" is such an important part of any event
Listen to the full episode on YouTube, Spotify, or Apple Podcasts.
See you next week,
Si Quan