Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:
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Quick search marketing news
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Google announces Search profiles, a new feature allowing website owners and creators to manage their presence and social links directly in search results.
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Google introduces direct Google Business Profile integration and "Business notebooks" within the Gemini app to automate profile updates and local posts.
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Google tests a new behavior in Chrome that directs users straight to AI Mode for certain queries, bypassing the traditional search results page.
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Google expands Gemini in Chrome to Brazil, enabling a personalized browsing assistant for summarizing and comparing web content.
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Best of the week
9 Vibe Coding Examples: AI Apps You Can Use Right Now to Grow Your Website: Vibe coding means building software by describing what you want in plain language. With tools like Agent A, even marketers with zero technical skills can turn a prompt into a custom SEO dashboard or a functional web app in minutes. Overcome the "blank page" problem by using prebuilt marketing agents to automate your growth.
How to Level-up From SEO Tactician to Search Visibility Leader: AI disruptions have finally given SEOs a seat at the executive table, but technical skills alone won't keep you there. To land leadership roles, you must stop chasing monthly traffic spikes and start talking about revenue and market share. True search leaders build durable, brand led strategies that outlast the next algorithm update.
6 Ways to Automate International Marketing with Agent A: International marketing typically gets exponentially harder as you add more regions. We’re using Agent A to handle the heavy lifting, from translating technical blog posts and complex diagrams to turning raw interview recordings into polished case studies. It turns weeks of manual localization into a streamlined, automated workflow.
New Media is Insider Media: A small audience of the right people is more valuable than a massive audience of strangers. New media succeeds by leaning into the "insider" lane, where principals talk to principals and prestige is earned through taste discipline. Make the things insiders can't miss, and the rest will follow.
Policy on the AI Exponential \ Anthropic: Anthropic is sounding the alarm on exponential AI growth. Their new framework suggests giving governments the legal authority to block high-risk model deployments. It is a bold move that trades developer autonomy for catastrophic risk prevention.
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Latest from our podcast
This week’s podcast guest is Michael Corcoran, former head of social at Ryanair, where his team of just eight people transformed the airline into a viral sensation.
Today he runs Slice Social, a social media consultancy helping brands achieve extraordinary results through strategic social media marketing.
In this episode, you'll discover why jumping on trends isn't a strategy, how to use the 4C's framework to develop actual social media strategy, and why Michael thinks you should create a "data dating show" for a B2B SaaS company. Plus: the real reason Ryanair's unhinged posts worked (hint: it wasn't just about being funny).
Listen to the full episode on YouTube, Spotify, or Apple Podcasts.
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Latest from our YouTube
I Built AI Agents to Replace Our Marketing Agency (7 Meetings Booked)
Agencies are often slow, expensive, and fail to capture your unique voice. By building an autonomous AI pipeline in Slack, we booked seven meetings using agents that prospect, vet, and write personalized emails at scale. If your outreach feels like a losing battle, it is time to automate.
See you next week,
Si Quan
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