| Today we’re launching Direct Sponsorships: a brand-new way to manage your own sponsorship packages and book revenue directly with advertisers — all through the beehiiv platform. | It’s a seamless extension of the beehiiv Ad Network, built to give you full control over your monetization. With your customizable sponsorship storefront (hosted on your own website), you can now: | | ….all in one place. | Advertisers get a frictionless experience too: they can explore your packages, check available slots, book, and pay in a single, streamlined flow. | It’s an end-to-end workflow from the same team that built Morning Brew’s advertising engine. | And while other booking and inventory management tools charge a 5-10% transaction fee for each placement, beehiiv keeps it simple with a $10 flat rate per placement. | It’s publisher-friendly, flexible monetization 🤝 |
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| | | | A Spotlight on Monetization |
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| Creator Spotlight is a weekly newsletter reaching nearly 375,000 professional creators, media executives, and tech innovators shaping the future of the creator economy. | | As of today, it’s officially open for business. | Creator Spotlight is opening up inventory to brands that want to tap into this engaged audience. And with Direct Sponsorships, it’s never been simpler: | A brand-new sponsorship storefront is live on the Creator Spotlight website. Advertiser proposals are reviewed and approved in-platform. Invoicing is handled seamlessly through beehiiv. Ad placements are dropped directly into the newsletter via the editor. 💰️
| That’s right — a 375,000-subscriber newsletter is now managing ad inventory and earning direct sponsorship revenue on beehiiv, without needing a single third-party integration. | | Note: This feature is only available to users on our Max and Enterprise plans. If you’re ready to unlock our most powerful features, click here to upgrade. |
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| | | | Launching your Sponsorship Storefront |
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| Getting started with Direct Sponsorships is simple. Just head over to the Ad Network Dashboard → Direct Sponsorships → Products. | There you can create products and packages to display on your Sponsorship Storefront, in just 3 simple steps... | Add the Basics: Set up your sponsorship package with a name, description, price, and booking details. Set Your Schedule: Specify newsletter send dates and frequency to showcase available slots (e.g., Creator Spotlight drops weekly on Fridays). List the Assets You Need: Outline what you need from sponsors to run the placement (like a title, thumbnail, ad copy, and URLs).
| | Creator Spotlight reaches hundreds of thousands of engaged readers every week, and advertiser demand is surging. That’s why we’re launching with three unique sponsorship packages to choose from. | Check out the page here — and hey, why not book a placement while you’re at it? 👀 | 💡 Pro Tip: Add your Sponsorship Storefront to the navbar of your website and link to it in your newsletter to drive more traffic and convert more advertisers. | | Note: This feature is only available to users on our Max and Enterprise plans. If you’re ready to unlock our most powerful features, click here to upgrade. |
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| | | Advertisers can browse packages on your Sponsorship Storefront and submit a proposal to book open inventory. | When a proposal is submitted, you’ll receive a notification both in-platform and via email. From the Ad Network Dashboard, you can: | Accept the proposal as-is. Modify the proposal with a different date or price and send it back for review. Decline the proposal if it’s not the right fit.
| | After the final proposal is accepted, the advertiser will be charged for the placement, and you’ll be notified. | Note: Payments are held in escrow and released after the ad placements go live. This ensures publishers get paid securely while advertisers only pay for completed placements. beehiiv takes a simple flat-rate fee of $10 per placement. | | Note: This feature is only available to users on our Max and Enterprise plans. If you’re ready to unlock our most powerful features, click here to upgrade. |
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| | | Direct Sponsorships aren’t a game-changer just because of their flexibility. Their real power comes from being fully integrated into the broader beehiiv ecosystem 🐝… | | 🗓️ Calendar: The native beehiiv calendar offers a single place to manage inventory, upcoming posts, ad placements, Boosts, and more. | ✍️ Editor: Slot ad placements directly into your newsletter via the native editor — no copying, pasting, or formatting headaches. | 🔔 Notifications: Stay on top of every placement with built-in alerts that remind you when it’s time to publish a sponsored post. | 📊 Reporting: Leave the tracking to us — beehiiv automatically handles impressions and click reporting for each placement. | 💸 Wallet: No more chasing down invoices. Payments are collected upfront and deposited directly into your beehiiv wallet. From there, you can withdraw funds or reinvest in growth via Boosts ♻️. | 🎯 Ad Network: Got unfilled inventory? beehiiv has your back. Run premium ads from top-tier brands like Nike, Netflix, HubSpot, Roku, and hundreds more — in just a few clicks. | | | Note: This feature is only available to users on our Max and Enterprise plans. If you’re ready to unlock our most powerful features, click here to upgrade. |
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| | |  | How to Create a Sponsorships Storefront in beehiiv (Tutorial) |
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