Ever had someone call you "lucky" when you finally achieved something you worked incredibly hard for?
It used to drive our founder Cathryn Lavery crazy.
Raised in Northern Ireland, Cathryn always had big dreams and endless ideas. But for years, she struggled with something she couldn't quite name – jumping between projects, battling to maintain focus, and watching her brilliant plans dissolve into half-finished attempts.
"Growing up, I constantly heard I had potential," Cathryn recalls. "But it felt like everyone else had figured out how to do life while I was always running to keep up."
She didn't realize it then, but she was designing solutions for her undiagnosed ADHD. Using her architectural training and deep understanding of systems, Cathryn created the Self Journal – a productivity tool that would help thousands organize their chaotic minds.
The ironic twist? Cathryn didn't discover she had ADHD until age 31 – a full year after the Self Journal was already helping thousands.
"I had unknowingly created the perfect tool for my neurodivergent brain," she shares. "The 13-week sprint structure, the daily gratitude practices, the goal-setting framework – all of it was engineered to maintain focus and create natural completion points for a mind that thinks differently."
Was it "luck" that her company won Shopify's Build a Business Competition in 2016 (and again in 2017)?
Only if you consider luck to be:
•Creating systems that harness your unique thinking style
• Breaking down overwhelming projects into manageable steps
• Finding patternsin chaos and turning them into solutions
• Showing up daily, even when the path isn't clear
These are the exact principles built into every BestSelf tool – principles that have now helped over 1.5 million people in 72 countries transform their productivity.
"Your journals have been life-changing for me. As someone with ADHD, I finally found a system that works WITH my brain instead of against it." – Alex M.
This St. Patrick's Day, create your own luck with tools designed for your unique mind.
Whether you're navigating ADHD like Cathryn, juggling multiple priorities, or simply wanting more structure and achievement in your life – we have tools specifically designed to work with your unique brain patterns, not against them.
- 20% Off Sitewide with code LUCKYME
- Self Journal for just
$35 $27 with code LUCKYJOURNAL (you can combine both codes!)
