New Tagline
We’re moving on from “Plant Powered Energy Drink,” which is widely used and ambiguous, to “𝗦𝘂𝗽𝗲𝗿𝗳𝗿𝘂𝗶𝘁 𝗘𝗻𝗲𝗿𝗴𝘆 𝗗𝗿𝗶𝗻𝗸,” highlighting the Cascara Superfruit we use for caffeine. Plus, since it’s made with real fruit juice, the name naturally hints at the super delicious fruity taste inside.
Better Callouts On Can
We listened to you, our customers, and tweaked our front-label callouts to better highlight what makes us unique. Instead of saying what we 𝘢𝘳𝘦𝘯’𝘵, we’re focusing on what we 𝘢𝘳𝘦! “Zero Artificial Ingredients” is now “𝟭𝟬𝟬% 𝗥𝗲𝗮𝗹 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀,” and we’ve added two key callouts: “𝟵𝟬𝗺𝗴 𝗖𝗮𝗳𝗳𝗲𝗶𝗻𝗲” and “𝟱𝗴 𝗖𝗮𝗻𝗲 𝗦𝘂𝗴𝗮𝗿.” Our moderate caffeine content and real sugar—without artificial sweeteners—are major selling points, so we’re making sure they stand out.
Even Better Taste
We loved the taste of Huxley, but knew it could be even better. We refined our pasteurization process and it made a big difference! The colors are more vibrant and the flavors are even more complex, thanks to the real fruit juice shining through.
Lower Price
With all of these exciting changes we were able to cut costs on our end, so we are passing the savings onto you! We are dropping our price from $41.99 to $34.99 per case of 12.
These new cans will be hitting shelves over the next few months as our distributors transition inventory.
If you’re eager to try them, order now on our website, and we’ll ship you the new cans. Heck, you’ll even be the first to see our brand-new case boxes. We can't wait for you to experience the new and improved Huxley!
