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15 years since we first worked with Amy ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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FRED PERRY x AMY WINEHOUSE FOUNDATION
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Marking 15 years since Fred Perry first collaborated with Amy herself, we introduce our second collection of 2025 in partnership with the Amy Winehouse Foundation. Nostalgic florals accompany clean-cut takes on timeless Fred Perry silhouettes, revisited with sensibilities that are unequivocally Amy.
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Set up by Amy’s family in 2011, The Amy Winehouse Foundation works to inspire children and young people to build their self-esteem and resilience, so that they can flourish. Through school outreach programs and Amy’s Place, their unique recovery home for young women, the Foundation encourages young people to have open conversations, build resilience, and get the support they need to thrive. |
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20% of the net revenue received by Fred Perry for sales of its Amy Winehouse Foundation Collection goes to the Amy Winehouse Foundation (Reg. Charity no: 1143740). In 2024, the donation amounted to £321,679, and throughout the course of our partnership we’ve donated over £2.7 million.
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Thank you for your loyalty.
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