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NOAH
Founded by former Supreme Creative Director Brendon Babenzien, NOAH blends classic menswear, skate culture, and punk influences into something that feels sharp, purposeful, and built to last. With a strong focus on ethical production, the brand favours quality fabrics, transparent practices, and collections that actually say something, social, environmental, or simply personal. Taking the heritage rugby shirt and flipping the script. Cut from heavyweight cotton and dyed in a bold salmon hue, it’s a subversive spin on tradition. Finished with a contrast collar and subtle embroidered branding, it’s built to last.
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Noah does what Noah does best, blending classic sportswear vibes with a conscience. The Wing Foot Core Logo Hoodie arrives in a timeless heather grey, crafted from heavyweight French terry that feels as good as it looks. The winged foot logo gives a subtle nod to mythology and motion, but this one’s all about thoughtful pace, slow-made, ethically sourced, and built to stay in your wardrobe for seasons, not seconds. |
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Noah’s Oxford Shirt hits that rare sweet spot between Ivy League polish and street-level edge. Cut from crisp white cotton and detailed with a pop of royal blue at the chest logo, it’s the kind of shirt that does both, smart enough for dinner, relaxed enough for day-to-day wear. Button-down collar, classic fit, zero gimmicks. Just timeless menswear, done right. |
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MAFATE SPEED 4 LITE
The new go-to for high-performance comfort with street-ready style. Engineered for all-terrain dominance and all-day wear, this lightweight beast features responsive cushioning, rugged grip, and a bold Truffle Salt / Vintage Yellow colorway that stands out in motion or at rest.
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U SPEED LOAFER
Slide into something smarter. The HOKA U Speed Loafer in Asphalt / Ember brings an unexpected blend of laid-back style and HOKA-level performance. Whether you're heading out or just stepping easy, this is your new everyday essential.
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ABOUT BLANK
The new delivery lands right on time, oxford shirts, sun-faded caps, and washed denim built for the warmer months ahead. Designed in East London but made for wherever the season takes you, these are the kind of easy, everyday pieces that hit the sweet spot between considered design and effortless wear. It’s contemporary menswear without the noise; solid, seasonal essentials done right.
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Goodhood UK 15 Hanbury Street London, London E1 6QR |
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