The Weekly Brief 📱 The New iPhones: Apple unveiled the slimmest-ever iPhone Air and the iPhone 17, both featuring an A19 chip and an upgraded 48MP camera system.
⌚ New Wearables: The Apple Watch Series 11 now includes a hypertension notification system, and the AirPods Pro 3 feature heart rate sensing and Live Translation.
🗓️ Key Release Dates: All products were revealed at the September event. Pre-orders begin on September 12 for an official release on September 19.
 👑 A King's Aura: LeBron’s presence in Shanghai commanded awe from fans as he launched his LeBron 23s.
🏀 Legacy Beyond the Court: The King reflects on his legacy, sharing exclusively with Hypebeast it's about family and community, not just himself. He hopes to inspire his kids.
👟 A Storytelling Shoe: The LeBron 23 is a celebration of his career, with 23 colorways telling a story from his journey.
 💪 Tackling New Challenges: As part of a special Asahi Super Dry project with Hypebeast, the fashion designer puts a unique twist on traditional uniforms, exclusively seen on Black Girls Ruck.
💬 Deeper Meanings: Taking their stories, Hird crafts two jerseys with an array of statement features characterizing their journey in rugby.
🏉 Rugby Like Never Before: Be sure to take a closer look at the custom rugby shirts by Sophie Hird in the lookbook here.  Advertisement Your Fashion Briefing This Week⏳ Time to update the closet for fall. 👖 A Historic Re-Release: The exclusive Levi's 1901 501® "Japan" re-release" celebrates the first 501 to feature a fifth pocket, reimagined with Japanese denim and craftsmanship.
🏏 Drake and Nike NOCTA Hit for Six: Drake’s NOCTA line has released a new collection inspired by cricket, a unique fusion of streetwear and the sport’s Caribbean roots.
👹 Moynat is Labubu Crazy: Moynat has partnered with artist Kasing Lung, creator of Labubu, on a limited-edition bag collection celebrating "The Monster" series' 10th anniversary.  Advertisement
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