Weekly Digest
🧐 Kiko Kostadinov Is Always Looking Forward
TLDR:
The designer discusses his latest Novalis launch with ASICS, and
in between greeting fans, trying to catch his breath and taking in the
scene, he took a moment to dive into his design process, how he channels
his creativity through other outlets like OTTO 958 and more.
Why
It Matters: Of all the hats Kostadinov wears, the one of a
busy designer is indeed the most prominent. He’s in Shanghai to host a
pop-up with ASICS for the launch of the latest co-created footwear
silhouette in their Novalis line — the GEL-STYRAX and its accompanying
apparel. "I’m just excited to keep doing what I’ve been doing and spend
as much time in the studio with my team as possible," says Kostadinov.
"I don’t see myself as a creative director, more so as a designer who
wants to be hands-on with every part of the process," he continues.
"We’re still very niche, and the amount of stores we sell to is small.
There’s no big plan for expansion, and we’d rather spend our time
designing than working on business. But, as we all know, that’s hard to
do when you have your own brand."
Read the full article here.
🍂 NIGO's Nike Air Force 3 Appears in "Baroque Brown"
TLDR:
This new chapter between NIGO and Nike finally began this season and
looks to be continuing in 2025 with additional co-designed colorways of
the Air Force 3.
Why
It Matters: One of the biggest headlines of 2023 was word of NIGO teaming up
with Nike. The legendary Japanese designer had drawn plenty of
inspiration from the Swoosh over the years, however, his official
collaborations often looked to its Three Stripes counterpart previously. Our latest preview of a NIGO x Nike Air Force 3
sees the sneaker outfitted in a new “Baroque Brown” look, not to be
confused with the “Light British Tan” pair that popped up in September.
This similar design sees brown horse hair at the base accompanied by a
darker brown at the corduroy collar and a chocolate brown at the branded
overlays. A “Fir” green hits the Swooshes, midsole and lining as
off-white strikes the midsole’s remainder and the heel branding.
Read the full article here.
🧽 Salehe Bembury's Spunge and Mutsu Reveal Their "Absorb Til Death"
Collection
TLDR:
Through his Spunge label, Bembury is collaborating with Mutsu for
a collection dubbed “Absorb Til Death” that’s inspired by Spunge’s
founding ethos of always absorbing and Mutsu’s skeletal embellishments.
Why
It Matters: “We thought there was a strong connection between
the two brand identities,” Bembury notes. “This spawned the idea that
one must absorb till death.” The collection combines both Spunge and
Mutsu iconography with hero pieces like a puffer jacket coated in
Spunge’s familiar all-over fingerprint graphic and a chest that cleverly
makes use of Mutsu’s skull embellishment on its lower half and both of
the skull-covered hats that Bembury himself is so fond of. Other
offerings include a cardigan, hooded sweatshirt, T-shirt, tote bag and
socks. And yes, that’s Mike Shinoda of Linkin Park fame in the
lookbook.Ahead of the collection’s launch, Bembury and the Mutsu team
discussed everything from their collaborative design process, remaining
authentic while creating and their shared love of basketball.
Read the full article here.
🤩 Crossing Borders And Industries With HYUKOH x Sunset Rollercoaster's
AAA Capsule
TLDR:
After more than one and a half year, HYUKOH and Sunset
Rollercoaster’s collaborative album is here, complimented by an AAA tour
and a stellar AAA capsule collection, available now at HBX.
Why
It Matters: With a creative relationship that crossed the
borders of South Korea and Taiwan, the collective’s expansion into the
world of fashion was the only natural follow-on from their joint album.
“We hang out a lot. So I think all the creative ideas, just naturally
happened during hangouts,” lead singer of Sunset Rollercoaster, Kuo-Hung
Tseng mentions. “ I think Oh has a lot of vision for the fashion and
streetwear side. Most of the time I just wear what I want to wear, but
Oh has dived into this kind of territory for a long time, so I just kind
of follow his ideas. [HYUKOH] all have this kind of special vision so it
was pretty natural.” Ahead of the capsule arriving at HBX, we caught up
with lead singers Kuo-Hung Tseng and Oh Hyuk to discuss the groups’
multilingual band culture, and how the universal languages of music and
fashion narrate the best of Hyukoh and Sunset Rollercoaster.
Read the full article here.
⚽︎ Hisense To Elevate the Fan Experience As Official Sponsor of Real
Madrid
TLDR:
Coming off of successful partnerships with the UEFA European
Championship™ and the FIFA World Cup™, the tech brand continues to
expand within the world of sport.
Why
It Matters: Joining in on the fanfare, electronics and home
appliances company Hisense announced its official sponsorship of the
Spanish soccer giants, Real Madrid. Tech products like Hisense’s help
enhance the sports viewing experience, offering high-quality
broadcasting to fans worldwide. During this three-year regional
sponsorship, which includes Spain, Africa and the Middle East, Hisense’s
extensive technology range and long-term dedication in sports
sponsorship will be highlighted at the club’s home base, Santiago
Bernabéu Stadium to global fans, whether they’re passionately cheering
from the stadium or fervently supporting their team from the comfort of
their homes. Hisense and Real Madrid will also release a
limited-edition, co-branded 100-inch television created to upgrade that
at-home experience.
Read the full article here.
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