On February 7–8, ICIW returned to Red Bull 24 Hours as an official sponsor, following last year’s success in Gothenburg. Six teams pushed a single treadmill for 24 hours, rotating runners to maximize total distance.
All teams wore custom outfits, our latest collection was on display, and visitors enjoyed interactive booth activities and personalized gear printing. Together with FLOWLIFE, we created a recovery zone to support performance throughout the race.
ICIW also competed with our own team led by Joanna Swica, who, alongside 10 runners, achieved an impressive 330+ kilometers. An unforgettable weekend filled with endurance, teamwork, and ICIW energy.
On February 7–8, ICIW returned to Red Bull 24 Hours as an official sponsor, following last year’s success in Gothenburg. Six teams pushed a single treadmill for 24 hours, rotating runners to maximize total distance.
All teams wore custom outfits, our latest collection was on display, and visitors enjoyed interactive booth activities and personalized gear printing. Together with FLOWLIFE, we created a recovery zone to support performance throughout the race.
ICIW also competed with our own team led by Joanna Swica, who, alongside 10 runners, achieved an impressive 330+ kilometers. An unforgettable weekend filled with endurance, teamwork, and ICIW energy.
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