Experience next-level comfort with PrimaLoft®, the performance insulation trusted by explorers, athletes, and modern skiers. Originally developed for the U.S. Army, this advanced material delivers unmatched warmth, a lightweight feel, and superior water resistance, so you stay warm and confident in any condition.
Ace Jacket / JL Navy
Clarke Pant / JL Navy
Pillows Pant / White
Elma Jacket / White
Alta Jacket / Black
Swarts Jacket / Sonic Blue
What sets it apart?
Its ultra-fine fibers trap heat like down but keep insulating even when wet, maintaining warmth through snowfall, sweat, and rapid temperature shifts. Built for movement and made to last, PrimaLoft® combines technical precision with conscious design, using up to 100% recycled materials.
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