AGGREGATE RANKINGS FOR HOW IMPORTANT THESE CONSIDERATIONS ARE WHEN SELECTING A NEW RAZOR
#1 I want the closest shave that lasts the longest
#2 I never want to get nicks or cuts
#3 I want it to be super easy to use
#4 I want the refills to be 100% plastic-free
#5 I want the handle to be 100% plastic-free
#6 I want to solve an issue I’m having (irritation, ingrowns etc.)
#7 I want cheap refills
#8 I want a pivoting head
#9 I want the best grip possible on the handle
#10 I want a weighty, solid, heavy handle
#11 I want 3-5 blades in the head
#12 I want it to look beautiful
#13 I want lots of color choices
This is what I want to see. You want performance. You prioritize products that deliver—because what's the point of being eco-friendly if it doesn't work?
I call this the "Paper Straw Problem." People won't embrace more sustainable solutions if they don't perform as well—or better—than what they're replacing. That's why we design products that do both: work exceptionally well and minimize environmental impact.
Sustainability shouldn't feel like a compromise. |
