Hey there,
I've been reading our reviews preparing for Father’s Day this year and the same concept kept repeating.
Nostalgia.
Routine, repetition, exposure to the mundane moment that feels special by the care you put into it. This is how grown up kids are able to remember their father shaving.
The brush, the lather building. The weight of a metal razor in a hand. The pause before the first pass. The smell. The quiet in the morning. The fact that this thing, whatever it was, clearly mattered to Dad. They notice. They notice it without noticing they're noticing it.
And then twenty... thirty years later they smell a particular soap, they pick up a safety razor, they pause in front of their own mirror. And they're back in that bathroom watching, lending a hand, present.
This is the part of the pitch where I'm supposed to say “... and that's why our Clean Shave Bundle makes the perfect Father's Day gift.” And that "you'll save 33%, or $60+ when you purchase this bundle." Whether that's for Father's Day or just a gift to yourself.
But honestly, the bigger point is just: ritual objects build memory, and disposable ones don't.
Pick something with some weight to it.
Talk soon,
Adam founder at Leaf Shave
|
You received this email from Leaf Shave. If you would like to unsubscribe, click here. |
