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Last chance! Enter the Hot Wheels Tiniest Team Principal contest! 🏎️

Big fun for little ones! See toys designed for tiny hands…

☀️ Make June birthdays joyful with great gifts!

Need gift ideas? Check out our most-viewed toys!

Hot Wheels is searching for their first Tiniest Team Principal!

Treat fans to these collectible toys!

Happy birthday, Thomas! See how we’re celebrating…

Inspiring Barbie dolls for AAPI Heritage Month!

🌈 Make their May birthday extra happy!

It’s May the 4th: Celebrate STAR WARS Day!

Our Masters of the Universe collection has arrived!

The new Super Mario movie is here! Bring home the fun…

Your favorite icons, reimagined in Little People Collector

Make fun bloom with our springtime toys!

Spring into playtime with Barbie dolls and toys!

Our April Birthday Gift Guide is here!