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Hi,
This week, I want to get to know you better — your training, your sport, the big events you've got circled on the calendar this year. Here's why.
The team and I have been building an entirely new Feed experience that we'll roll out over the rest of the summer, one that's curated specifically to you. You stop getting pitched chocolate gels when you'd rather have watermelon.
But it goes further than flavor. It looks at your actual training and hands you the exact products and protocol to boost your performance and wellness.
Think of it this way: it lets me be your personal coach. Athletes reach out to me all the time asking, "What should I get? What should I take to fuel this?" I'll dig in, ask a few questions (the same ones I'm asking you now) and build them a plan made just for them. That's exactly what I want to give you. Share a little about your training, and I can do the same for you.
About 1,000 athletes have been testing it, me included, and I'm confident you're going to love it.
So here's the deal: tell me whatever you're comfortable sharing about your training, and at the end of the question you will immediately get a 20% off code to use today. That's up to $150 back in your pocket on a single order.
We did something similar during our Birthday Sale back in April, and it was such a hit that we're bringing it back so everyone gets one shot at it. But if you already did it back in April, then you can't get the code again.
I've also made it dead simple, so you don't have to answer a bunch of questions.
All you have to do is connect your Strava, and then I've just got a few quick ones about any events you've got planned this year and your flavor preferences (love watermelon, hate chocolate - that might flag you as a serial killer in our system, but hey, you do you).
Here's how it works:
And this summer, you'll start to see your own personalized My Feed - built to take your fueling and performance wellness to a whole new level.
Keeping Your Hydration Cold
You know the moment. You're an hour into a steamy, humid session, you reach for your bottle, and the fluid is the temperature of bathwater. Warm electrolyte sludge. So you stop drinking it, which is exactly when the cramps and the bonk start circling.
Here's the thing: in this kind of heat, it's one thing to hydrate, but what if you could hydrate and cool yourself down at the same time?
I've been experimenting in the Feed Kitchen, freezing everything from gels to chews (more on those results later this week). But what's worked best by far is cold fluid in a metal, insulated bottle.
Here's my secret, and it worked way better than I expected:
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Take any metal bottle - I picked out some insulated ones for you below
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Fill it just 20% full with water (or hydration mix)
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Freeze it overnight
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In the morning, mix in a High Carb drink, anywhere from 30 to 90 grams
I shared some ideas on these yesterday, but for this I'd reach for:
One thing I'd skip for this: Maurten. Freezing it seemed to mess with the hydrogel forming in my tests.
Now your hydration is sitting on a block of ice frozen into the bottom of your bottle. My normal bottle is a hot mess after fifteen minutes. With this trick, mine stayed cold for two solid hours.
Here's how I'd think about the price. You're already spending good money on your hydration mix, your gels, and the two hours of training you pour into a single session. A warm bottle quietly wastes all of it - you don't drink, you cramp, the work suffers. So this isn't really a $40 bottle. It's the thing that protects everything else you've already paid for.
And here's the math that sold me: the cheap bottles are the expensive ones. You replace them every season, season after season. You buy this once and stop thinking about it. Last bottle you'll need.
I picked out a bunch of metal insulated bottles for you. They're a bit pricey, but they last forever, and for me the clean, pure taste of a stainless bottle alone is worth it. I'm giving you 20% off with this bundle with The Feed Lab Hydration.
If you want a value play, my favorite Feed Race Day Insulated bottle works great too. It's plastic, but double-walled, so you'll still get a solid hour of cold drinks out of it.
What's New This Week
Are Your Bones Getting Brittle?
Here's something most endurance athletes never see coming: you can train for decades and still end up with the bones of someone twice your age. It hits cyclists especially hard - all those hours, zero weight bearing. Lifting heavy and adding some impact is step one, but the other half is what you've quietly drained out of your body over the years: calcium and vitamin K. If any of that sounds like you, check out the new SwissRX Bone Support, built specifically for endurance athletes.
Focus and Energy in a Pouch?
Bear with me on this one. Lewa comes out of Sweden, where everyone (and a lot of women especially) tucks a pouch in their cheek. I know half of you just stopped reading, because you're thinking nicotine. It's not. Lewa took that same delivery and pulled the nicotine out completely - no nico, none. What's in it instead: caffeine, taurine, magnesium, and zinc. One pouch is just 50mg of caffeine and I felt like I'd had two Red Bulls - dialed in for three hours, and zero crash after. I was dead skeptical and now they live on my desk. Grab the Lewa variety pack so you can find your flavor. Mine's Apple Sauce.
A Garmin Watch for Your Kids?
This one's legit cool. Your kids want a Garmin - somehow that's the thing right now. And you want to know where they are without handing them a phone they're not ready for. The Garmin Bounce is the answer: GPS and LTE built in, so you see where they are in real time and can two-way message them through contacts you've pre-approved. It's seriously slick. Get the Garmin Bounce.
State Brain Smoothie
I've mentioned this once already, but I'm fully hooked now. When you're running your brain hot getting shit done all day, it burns out. I know mine does. State is packed with highly absorbable omegas and the other nutrients your brain actually runs on. Trust me, brain fueling is going to be the next big thing, because it works and you can feel it. Doesn't hurt that State is delicious. Get State and stay sharp.
Have a great week and keep your hydration cool.
- Matt
Founder
The Feed.
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