This summer, Shoreditch is the main stage. For the very first time, SXSW is crossing the Atlantic and setting up shop in London — and we’re proud to say The Hoxton is an official partner. If you’ve ever found yourself falling down a rabbit hole of music, film, tech, or culture, SXSW London is your scene.
Running from 2–7 June, the week-long takeover is bringing together icons, innovators and underground talent across dozens of local venues — from the cobbles of Brick Lane to the art-clad walls of Village Underground. With so much happening, we’ve done the hard bit for you and picked the standout moments we’ll be queuing early for.
Want the inside track? Head to The Localist for our picks — the talks, tunes and takeovers you won’t want to miss. It’s your SXSW cheat sheet, Hox-style.
