Weekly Digest
🤩 25 Sneaker Releases to Look Forward to in 2025
TLDR:
We’re not even a month into 2025 and there are already plenty of
sneaker drops to get ready for, so here's a list featuring anticipated
collaborations, exciting new silhouettes and the return of many fan
favorite looks.
Why
It Matters: Between official reveals, runway shows, leaked
pairs and rumored releases, we’ve rounded up all of the key storylines
to be aware of (as of January 22, at least). Nike and Jordan Brand are
known to have their projects leak the earliest, which explains their
dominant presence on the list. In addition to this, the release dates
and periods are subject to change. Dive into the complete roster,
starting with Nike and OHSU Doernbecher Children’s Hospital's 20th
collection of kicks created by patient-designers. The Jumpman team is
again celebrating the Lunar New Year by assembling a Year of the
Snake-themed collection. As Nike continues to bring back silhouettes
from its expansive archive, the Air Max Craze is next up to spend time
in the spotlight.
Read the full article here.
🏈 Kendrick Lamar Taps Willy Chavarria for Super Bowl Halftime
Collection
TLDR:
Just as the press was beginning to settle on his brilliant PFW
debut, the Mexican-American designer gave the industry another reason to
publish his name in bold text: an upcoming ready-to-wear collaboration
with Kendrick Lamar tied to his upcoming Super Bowl halftime
performance.
Why
It Matters: The duo, who first connected two years ago when
the GNX rapper sported Chavarria’s designs on his Big Steppers Tour, has
crafted a limited-edition collection of fan-inspired gear to celebrate
the monumental show. Notably, the collaboration is a three-way
partnership between the NFL, Lamar’s pgLang label and Chavarria. The
honorary lineup’s hero piece is a slightly cropped, balloon-sleeved
satin jacket with “KLamar” embroidery on the chest and “g.NATIONAL”
lettering (winking to Lamar’s forthcoming Grand National Tour with SZA
later this year) on the back.
Read the full article here.
🪨 POST ARCHIVE FACTION (PAF) Presents Complete #### Footwear Collab
Preview
TLDR:
It’s only been a couple of days since we first took a look at the
#### footwear collaborations from POST ARCHIVE FACTION (PAF). Now, the
brand has shared a preview of additional footwear due to drop later this
year.
