Weekly Digest
️🌱 Quiet Golf Is Growing Up and So Are We
TLDR: Quiet Golf, a rising label from Costa Mesa which once sat firmly in the lifestyle category, has identified a new opportunity for growth at the same country clubs that are often criticized for archaic and out-of-touch attitudes. Old Tom Capital, an investment firm well established in the golf industry, is going to help the three co-founders capitalize on it.
Why It Matters: “I want our clothes to be where the best golf is played,” Christion Lennon of Quiet Golf told us. It’s a big statement for a brand known for restraint rather than forwardness. At first glance this may seem like a sudden change of direction, but it hasn’t happened overnight. Check out the full story on QG's evolution and what it says about the current state of golf fashion.
Read the full article here.
⚙️ iXi Reveals Self-Driving Push Cart Concept
TLDR: Introducing iXi the push cart that follows you around the course no matter how many times you slice into the next fairway. Unlike other motorized push carts which rely on a remote control, the iXi follows golfers across the terrain by tracking body movements and utilizing precise GPS mapping.
Why It Matters: What's more, the intuitive AI camera system ensures the buggy will stay away from bunkers, greens and water hazards. Although still in development, the iXi is equipped with a 3.5-inch full-color touchscreen which guides you through the course hole-by-hole and an onboard camera to record your swing. For more information on the self-driving golf trolley concept or to reserve a launch invite, visit iXi’s official site.
Read the full article here.
✨ 5 Brands That Prove Golf Is Changing
TLDR: Golf, once thought of as a sport reserved for Ivy League bros with trust funds, is flat out fun, so why shouldn’t anyone get to enjoy it? Yes, golf remains expensive and exclusive in some circles, but there are now more entry points for young people looking to take up the sport. With that in mind, let’s take a look at five up-and-coming women’s golf apparel brands that you should have on your radar.
Why It Matters: Up until the last few years, unless you were into wearing boxy T-shirts and hoodies this new wave of golf style was mostly reserved for men. But that’s starting to change now too, as a number of brands have popped up that aim to give women alternatives to the overly technical, overly patterned dresses, polos and skirts that dominate the racks at golf shops and big box retailers across the country.
Read the full article here.
💅 Who Is Charley Hull?
TLDR: Revisit our interview with Charley Hull from last January. The 28-year-old from the United Kingdom is entering the prime of her career with one of the most exciting partnerships in golf.
Why It Matters: A year ago, Malbon was a lifestyle golf brand with a lot of underground appeal, but not as much mainstream credibility. Fast forward to now, and the rapidly-growing label has at least three high profile ambassadors under its wing. We’re not talking about skateboarders Sean Malto or Eric Koston. Not even artists ScHoolboy Q or Chief Keef, all of whom have partnered the brand in some way, but rather professional golfers Jason Day, Jesper Parnevik and Charley Hull.
Read the full article here.
👕 The Metalwood Studio x Maxfli Collection Rethinks Golf’s Dress Code
TLDR: As streetwear-inspired silhouettes sneak onto the course, first-time players gravitate to golf’s subcultural appeal, dismantling barriers of entry once embedded in the game. Metalwood Studio is among those leading this fashion revival — a lifestyle brand, both sport and street, old and new.
Why It Matters: In a new collaborative capsule, Metalwood Studio pays homage to the synergy between tradition and modernity alongside heritage golf brand Maxfli, celebrating 100 years of innovation and traditional craftsmanship. Founder Cole Young draws inspiration from vintage golf advertisements and iconic imagery, even referencing nostalgic fashion moments famously captured on the links to reinterpret golf’s dress code.
Read the full article here.
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